Amazon - Your Browsing History

Date: 2006
Client: Amazon
Role: UX Design

Amazon's personalized content is the highest performing content on Amazon.com, and I'm proud of my contribution in designing some of Amazon's longest lasting and highest performing personalization features. One of my projects was Your Browsing History, created in 2006.  I was responsible for conceptualizing the feature, ideation, information architecture, wireframes and high resolution mockups.

Your Browsing History can be found at the bottom of most pages of the site, including the Gateway (homepage in Amazon speak). Due to its high performing sales Your Browsing History remains across the site to this day, many years after I designed it, looking almost the same!

While her work quality was first rate, she was also incredibly effective working with others—engineers and PMs loved having her work on their projects. Jana is a deep thinker and a problem solver at heart. Her designs start from the end user perspective first and she strives for her designs to achieve project goals—but never at the expense of the customer experience. I highly recommend her for any design and creative projects and would work with her again in an instant.

While her work quality was first rate, she was also incredibly effective working with others—engineers and PMs loved having her work on their projects. Jana is a deep thinker and a problem solver at heart. Her designs start from the end user perspective first and she strives for her designs to achieve project goals—but never at the expense of the customer experience. I highly recommend her for any design and creative projects and would work with her again in an instant.”

– Andrej Gregov, Principal PM

Screenshot #1

amazon-manage-ybh.jpg

Screenshot #2

Customers were able to "manage" their browsing history to remove items that they did not want effecting their recommendations, or showing up in their browsing history. The controversial option of allowing customers to disable their browsing history was also added for the first time to the Amazon.com shopping site.

Screenshot #3

Shown is a screen of how the feature looks after the Browsing History has been cleared.